Introduction

The purpose of this study is to examine three forms of Computer-Mediated Communication (CMC), referred to collectively as Social Interactive Technologies (SIT), and how they affect choice of interpersonal communication when used in varying degree of social networks.

Advancements in communications technologies have led to faster processors, portability, and cost-effective manufacturing on a global economic scale. In America, personal media devices have been adopted on many cultural levels of society fulfilling communication needs in business, entertainment, research and development, education, and interpersonal communication (Morley, 2008). These factors have led to the availability and affordability of SIT to the masses (Bryant, et al, 2006, Grinter & Eldridge, 2001, Rainie & Keeter, 2006, Grinter & Palen, 2002, Palen, 2002, Ling & Baron, 2007, Morley, 2008).

An increase in popularity of CMC and more specifically SITs has raised questions regarding their deviation from face-to-face (FtF) communication, impact on communication content or task, and how society is influenced overall by telecommunications (Birdwhistell, 1952, 1970, Argyle & Dean, 1965, Mehrabian, 1966, 1972, Weiner & Mehrabian, 1968, Morley & Stephenson, 1969, Williams, 1972, 1973, Short et al, 1976, Daft & Lengel, 1986, Daft et al, 1987, Williams et al, 1988, Shin, 2002, Grinter & Palen, 2002, Kumar & Benbasat, 2002, Rettie, 2003, 2005, Jourdan, 2003, Baron, 2004a, 2004b, Bryant, et al, 2006, Thurlow, 2006, Kim et al, 2007, Wrench & Punyanunt-Carter, 2007, Yamada & Akahori, 2007, Kehrwald, 2008, Caspi & Blau, 2008, Stephens, et al, 2008, Tagliamonte, 2008, Morley, 2008).

This paper hypothesizes the users of SITs are more likely to engage in content exchange with another using a preferred SIT relative to the social status or relationship of the other communicator.

RQ1: What are the relative frequencies of discrete SIT use?

RQ2: What are the relative frequencies of discrete SIT use relative to each degree of social network?

RQ3: What is the perceived effectiveness of discrete SIT use relative to each degree of social network relative to face-to-face communication?

Literature Review