Abstract

Exponential growth in social interactive technologies during the past five years in the U.S. has led to new cultural practices in interpersonal exchange in the field of computer-mediated communication. Personal media devices are more affordable to the masses, more personable to the individual, and more compatible to a myriad information communication technologies that drive our cultural communications experience. This study looks at the behavior of consumers of SITs relative to their communication choice between e-mail, instant messaging (IM), and text messaging, and relative to their social networks. Applying the theory of Social Presence, this study suggests interlocutors are more likely to communicate using text messaging and with their family or closest friends than any other SIT or social network.

Introduction